I'm a graphic and web designer who's worked in over 170 projects for the past 8 years. My job is to bring ideas into life.
My creation process involves research, planning, feeling and imagination.
In-depth research to sense the client's atmosphere.
It all begins with an extensive research of my client's profile and needs.
I mean to learn as much as I can about the company before even scratching my first Photoshop file: how the market works, what the business is like, what products and services it offers, how are the internal culture and the workflows, what are its strengths and weaknesses, and whatever piece of information I may find important to form a whole picture of what it is and does.
Understanding the company to the core is the best way I found to create design that works effectively towards business goals.
Leaps between reason and feeling.
In every work, I aim to balance business-oriented thinking with sensitive and intuitive design making, based on what I observe and feel from the client.
Experience taught me: what people say is often less important than what they don't.
Sometimes a picture on a meeting room wall says more about the company to me than its logotype.
In my opinion, the secret key to producing effective design lies in being tuned in to the nonverbal language.
Only after extensively observing the client I'm actually able to capture the essence of the work I have to perform and transform it in images and words. The rational synthesis comes after the feeling.
Creativity blossoming out of restraints.
Creativity for me is the ability to create or transform something when faced with obstacles and limits. That is when creative ideas flourish. Therefore creating after a briefing is fundamental for my work, for this is why I work with design for businesses and not artistic purposes.
My creativity is tied to my self-expression, of course. But it only takes shape when translating someone else's concepts and ideas into design.
I don't create anything out of a blank page, but out of a structured briefing, constantly pursued by enquiring my clients about who they are and what they do.
From imagination to the tangible level.
My job is to communicate, both verbally and non-verbally, my client's business to the public. It's a great responsibility to create something that speaks for someone else. So I'm highly engaged to finding out the best way to do it.
I bring together scattered ideas from imagination out to awareness, groom them, transform them and give them design shape.
I feel pleasantly challenged when having to set ideas free, to give them names, shapes and identities, to bring them to the real world, to bring them to life.
I enjoy interacting with people.
The whole point of both my professional and personal life is to interact with people. I want to carry messages and establish mutual comprehension with them, create a meaningful relationship, whether they are deep or shallow, of short or long term.
I intend to communicate messages in a straight forward, simple and easy way to establish a meaningful relationship with my audience.
I aim to meet business goals with design.
I usually say I'm not an artist, I'm a designer. When starting a new job, I always have in mind that design must meet business goals, not work for itself.
My client's have specific needs that must be met, otherwise my efforts in design are useless. Every bit of my design has a reason why.
My work is business-oriented and fully integrated into my client's communication efforts and needs.
I believe in tailor made perfect fit solutions.
Companies are different from one another and show different needs. The process of creating design is usually the same for all of them and the approach to their problems follows certain default steps. But still they demand unique solutions that effectively work for them.
In my opinion tailor made solutions best grasp the essence of things and translate it to whatever language. In my case, design.
My job became reading my clients minds and delivering consistent visual solutions that best fit their needs.
Check the works I think I applied this method successfully.
[Which thankfully seem to have been more frequent over the years.]
